Feel free to contact me — [email protected]
I design customer products and CRM systems. I delve deep into the operational side of the service and pay attention to the intricacies of business operations. I use design thinking to solve business and customers problems to invent original working concepts. I closely collaborate with product managers, developers, researchers, and marketing specialists to achieve common goals. I know how visual communication works and how to get the attention of the audience.
Languages: English B2, Ukrainian and Russian native.
Lead Product Designer Jan 2025 — Present ･ 1 yr 6 mos Building a business bank from scratch within the Yandex ecosystem, designing business accounts and loan products that can be embedded across multiple Yandex services.
Senior Product Designer Jul 2023 — Jan 2025 ･ 1 yr 7 mos Owned the design of debit banking products within the Yandex ecosystem, serving more than 1.8M monthly active users. — Owned the end-to-end design of all debit card products, driving initiatives from discovery and concept development to launch and iteration. — Designed and launched key debit card experiences from scratch, including card management, transaction history, auto top-up, spending limits, and account operations. — Contributed to core banking areas, including KYC onboarding, savings accounts, and transaction experiences across the bank's products. — Designed a modular banking SDK enabling the integration of financial products into other Yandex services. — Built and evolved product hypotheses through rapid prototyping, usability testing, and continuous user feedback. — Redesigned the debit account experience, contributing to a 13% increase in monthly GMV (€470M → €533M), growth from 1.5M to 1.8M MAU, and an increase in conversion to payments via bank details from 8% to 14%.
Senior Product Designer Aug 2021 — May 2023 ･ 1 yr 10 mos Designed multiple products from concept to launch, including a sports intelligence platform, a chess learning platform, and an internal food ordering application. — Owned end-to-end design of major product initiatives, from problem definition and hypothesis generation to validation and implementation. — Independently drove product discovery, concept exploration, prototyping, and solution development across multiple products. — Partnered with product managers and stakeholders to shape requirements, prioritize opportunities, and define product direction. — Conducted user usability testing to validate assumptions and inform product decisions. — Designed scalable interaction patterns and contributed to the evolution of the design system across products. — Delivered complex web and iOS experiences, balancing user needs, business goals, and technical constraints.
Middle Product Designer Dec 2017 — Aug 2021 ･ 3 yr 10 mos ****Designed and launched a sports intelligence platform from scratch, bringing together sports news, analytics, statistics, and real-time data. — Designed complex interfaces for analytics and data management. — Created user flows, wireframes, interactive prototypes, and high-fidelity designs for new product features. — Conducted user testing sessions and incorporated customer feedback into design iterations. — Collaborated closely with product managers, business stakeholders, and developers throughout the product development lifecycle. — Co-created and maintained a design system, building reusable components and patterns. — Designed dashboards, data visualizations, tables, filters, and analytical tools. — Contributed to the design and launch of the platform
Middle User Experience Designer 2015 — 2017 ･ 2,5 years Designed digital products to meet the business objectives of clients. Collaborated with the marketing team to develop and create projects. Managed a team of three designers for 1.5 years. Delegated tasks, reviewed their work, and provided feedback. — Generated concepts — Designed websites — Created iOS and Android applications — Developed branding identity — Created presentations for clients
2014 — 2015 ･ 1 year Created landing pages to promote and advertise exhibitions. — Created landing pages — Designed logos — Created presentations — Designed email newsletters and banners
2013 — 2014 ･ 1 year Created logos and promotional materials for websites. — Designed logos — Created presentations — Designed email newsletters and banners